Carolyn Geason-Beissel/MIT SMR Getty Images Many people want to do right by their colleagues.
In an ideal world, brands would focus on ensuring their customers realize value.
The conversation around AI agents usually starts with the word efficiency.
Attribution in the modern marketing age can be confusing. But the pressure on marketing teams to “prove what’s working” never goes away.
Every year Forrester publishes its predictions series to project what the year ahead will bring.
Whether intentional or not, coercive and deceptive design frustrates customers and erodes trust in the brand.
Thanks to concerns about tariffs and geopolitics, Forrester clients express keen interest in the impact of technology on fulfillment.
The internet is rife with prognostications and security vendor hype about AI-powered attacks.
Have you driven cross-team alignment that’s fueled results or achieved excellence in a particular area of marketing, sales, customer engagement, or product?.
