Digital Natives Are Rewriting B2B Buying — And It’s Impacting Your R
Modern B2B buyers self-educate early and expect on-demand value. See how generational shifts are creating a process gap—and how teams can reset.
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B2B
Playbooks for enterprise buyers, trust-building, and global GTM motions.
The New AEO Imperative: Adapting to AI-Driven B2B Discovery
Explore how generative AI is reshaping vendor discovery in B2B, and why an AEO strategy is essential for maintaining visibility and competitiveness.
The Shift From Products to Platforms: Why It Matters Now
Explore the urgent need for B2B companies to transition from product-centric models to platform strategies, backed by data and real-world examples.
B2B Summit North America: Redefining Networking
Explore how B2B Summit North America is transforming networking from a side benefit into a core event experience, fostering meaningful connections among atte...
Why B2B Marketing Plans Fail and How to Fix Them
Marketing teams waste 25% of their budgets due to execution issues. Learn how a marketing plan of record can stop this.
Why Buyers Are Skeptical of AI Content
With 68% of buyers questioning AI-generated content, the need for credibility in marketing has never been greater. Learn how to adapt your content strategy t...
Reinvent Buyer Personas And Journeys Using The Power Of AI
B2B leaders have spent years refining buyer personas and journey maps. Yet many of these artifacts still sit on slides and are disconnected not only from how...
Unlocking Strategic Clarity: The Value of Analyst One-on-Ones
Explore how analyst insights can sharpen decision-making for B2B leaders at Forrester's B2B Summit, especially in a crowded data landscape.
Beyond The Ballroom: How To Make The Most Of Phoenix While You’re A...
B2B Summit North America fills your days with ideas worth acting on.
A Seller’s Guide To B2B Summit North America
Prioritize the sessions, experiences, and conversations that will help you make the most of your time in Phoenix.