Happy Data Privacy Day! In honor of the day, we’re highlighting five key trends that will determine the data privacy agenda for the year ahead.
Why are leading organizations investing in Account Receivable (AR) automation solutions now? Over the past few years, AR has evolved from a back-office billing.
I’m thrilled to join Forrester as a principal analyst covering B2B marketing strategy.
Great workshops don’t happen by accident.
The US Treasury Department recently announced that it is cancelling all of its contracts, reportedly valued at $21 million, with technology provider Booz Allen.
We evaluated eight top experience research platforms across 31 criteria for current offering and strategy.
The age-old habit of paying providers for only their time does little to motivate them to do anything other than jack up the hours.
Generative AI may dominate headlines, but when it comes to business buying, social media is shaping the journey in powerful ways.
As the events industry continues to undergo rapid transformation, Cvent’s recent acquisitions of ON24 and Goldcast signal a strategic shift toward deeper.
Koivo/Ikon Images The Research The authors conducted a survey of 259 global companies from 2022 to 2023 and interviewed CxOs at four large enterprises.
