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Mo Reza Ali

Operator notes on growth, analytics, and automation for B2B teams.

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Featured image of post Announcing The Forrester Wave™: Digital Experience Platforms, Q4 2025
Technology

Announcing The Forrester Wave™: Digital Experience Platforms, Q4 2025

You’re already feeling it. Each vendor’s site is a live demonstration of its platform’s capabilities.

Nov 19, 2025
6 minute read
Featured image of post Don’t Fear Being ODD—Embrace Observability Driven Development for F...
Marketing

Don’t Fear Being ODD—Embrace Observability Driven Development for F...

Discover why Observability-Driven Development (ODD) is the key to faster, safer, and smarter DevOps pipelines.

Nov 19, 2025
6 minute read
Featured image of post Effective Allies Don’t Just Offer Support — They Change Systems
Marketing

Effective Allies Don’t Just Offer Support — They Change Systems

Carolyn Geason-Beissel/MIT SMR Getty Images Many people want to do right by their colleagues.

Nov 19, 2025
5 minute read
Featured image of post The Forces That Shape AI’s Uneven Progress
AI

The Forces That Shape AI’s Uneven Progress

Dan Page/theispot.

Nov 18, 2025
4 minute read
Featured image of post Make Better AI-Enabled Customer Decisions With Real-Time Interactio...
AI Marketing Sales

Make Better AI-Enabled Customer Decisions With Real-Time Interactio...

In an ideal world, brands would focus on ensuring their customers realize value.

Nov 18, 2025
4 minute read
Featured image of post Prepare Your Workforce For An Agentic Future With An Agent Experien...
AI

Prepare Your Workforce For An Agentic Future With An Agent Experien...

The conversation around AI agents usually starts with the word efficiency.

Nov 17, 2025
4 minute read
Featured image of post Minimizing Marketing Blind Spots: The New Era of Attribution
Marketing

Minimizing Marketing Blind Spots: The New Era of Attribution

Attribution in the modern marketing age can be confusing. But the pressure on marketing teams to “prove what’s working” never goes away.

Nov 17, 2025
5 minute read
Featured image of post Predictions 2026: Cloud Outages, Private AI On Private Clouds, And...
AI

Predictions 2026: Cloud Outages, Private AI On Private Clouds, And...

Every year Forrester publishes its predictions series to project what the year ahead will bring.

Nov 17, 2025
5 minute read
Featured image of post It’s Beginning To Look A Lot Like Manipulation—Don’t Let Short-Term...
Sales

It’s Beginning To Look A Lot Like Manipulation—Don’t Let Short-Term...

Whether intentional or not, coercive and deceptive design frustrates customers and erodes trust in the brand.

Nov 17, 2025
4 minute read
Featured image of post In Times Of Supply Chain Volatility Logistics And Fulfillment Take...
Marketing

In Times Of Supply Chain Volatility Logistics And Fulfillment Take...

Thanks to concerns about tariffs and geopolitics, Forrester clients express keen interest in the impact of technology on fulfillment.

Nov 17, 2025
5 minute read
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Operator-grade strategy with disciplined, data-compliant execution.