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Mo Reza Ali

Operator notes on growth, analytics, and automation for B2B teams.

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Featured image of post Audience Segmentation in Marketing: Definition, Types & Best P...
Marketing Sales

Audience Segmentation in Marketing: Definition, Types & Best P...

If your marketing still treats everyone the same, you’re falling behind.

Dec 03, 2025
5 minute read
Featured image of post Bolster Your B2C Marketing Operations Function With This Step-By-St...
AI Marketing Operations

Bolster Your B2C Marketing Operations Function With This Step-By-St...

As consumer marketing grows more complex in the age of AI, B2C marketing operations must evolve to provide structure, efficiency, and governance.

Dec 03, 2025
5 minute read
Featured image of post KubeCon NA 2025 Retrospective: Closed- And Open-Source Battle For T...
AI Technology

KubeCon NA 2025 Retrospective: Closed- And Open-Source Battle For T...

The 10th anniversary of KubeCon + CloudNativeCon North America in Atlanta was both a celebration of progress in the open-source community and a moment of.

Dec 03, 2025
5 minute read
Featured image of post Will The New Federal Government Employee Survey Meet Agency Needs?
Marketing

Will The New Federal Government Employee Survey Meet Agency Needs?

FEVS Was Useful.

Dec 03, 2025
5 minute read
Featured image of post Black Friday and Cyber Monday: Spending Breaks Records And Exceeds...
Sales

Black Friday and Cyber Monday: Spending Breaks Records And Exceeds...

Tap into the insights from Forrester's annual review of 116 brands during 2025's record breaking Black Friday and Cyber Monday sales.

Dec 03, 2025
4 minute read
Featured image of post How Nesting Changes Platform Strategy
Technology

How Nesting Changes Platform Strategy

Doval / Ikon Images When one of us, a longtime Spotify user, set up her new Sonos speaker, the Sonos app prompted her to link music services.

Dec 03, 2025
5 minute read
Featured image of post Introducing Forrester’s ServiceNow Services Landscape: Partner Sele...
Technology

Introducing Forrester’s ServiceNow Services Landscape: Partner Sele...

It used to be that you could think of ServiceNow services almost exclusively in the context of ITSM implementations, however the ServiceNow Services market has.

Dec 03, 2025
5 minute read
Featured image of post State Of Mind - Artbook
Marketing

State Of Mind - Artbook

121: Something different.

Dec 02, 2025
4 minute read
Featured image of post Why Running Seasonal Use Acquisition Campaigns Will Boost Your App’...
Marketing

Why Running Seasonal Use Acquisition Campaigns Will Boost Your App’...

The holiday season is one of the most lucrative and competitive times of the year for app marketers.

Dec 02, 2025
5 minute read
Featured image of post The Real Deal: A Black Friday Inspired RFP Template for Vetting AI...
AI

The Real Deal: A Black Friday Inspired RFP Template for Vetting AI...

For those of us of a certain generation, “Black Friday” invokes memories of the Cabbage Patch Kid Riots of 1983.

Dec 02, 2025
4 minute read
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Operator-grade strategy with disciplined, data-compliant execution.