An attribution window is the defined time period when a marketing touchpoint โ such as an ad click, email open, or page view โ can be credited for a conversion.
What Is The AI Divide in Data Centers, Semiconductors and Sovereignty? The AI Divide represents a strategic inflection point for global business.
From time to time, Forrester publishes what we call accelerate content: material intended not to explain why something matters, but to help organizations.
Patrick George/Ikon Images In conversations with executives, Iโve noticed a common pattern: Many are aware of agentic AI coding assistants like Claude Code but.
Virtual events arenโt disappearing โ but they are transforming.
The headline on AI has been focused on traffic. When buyers use AI instead of search, they are 1/10th as likely to click through to your website.
With planned budget increases aimed at modernizing infrastructure and adopting AI at scale, retail leaders must ensure that every investment improves.
Though US government tech spending will grow modestly this year, the context is one of profound technological realignment.
Marketing tech stacks often expand fast, leading to sprawl. The result is low tool usage.
