Why B2B CMOs Must Prioritize Product Leader Alignment
In our recent research report, my colleague Lisa Singer and I show why CMOs who prioritize alignment with product leaders more effectively drive growth.
Term
Marketing
Growth, positioning, and campaign execution frameworks.
The Tale Of Turmoil Ends: US TikTok Set To Divest In 2026
Timed perfectly with the first US-based TikTok Awards, TikTok signed an agreement to divest US TikTok.
Building systems of trust in the age of AI while staying human at h...
When I joined HubSpot, I stepped into a rare position.
Three Must Haves When Buying Digital Analytics Solutions in 2026
Digital analytics solutions have evolved far beyond simple web tracking.
Podcasts Go From Niche Audio Format To Media Powerhouse
Podcasts are having a moment (that will last). Once considered a subset of streaming audio, podcasts have evolved well beyond that.
Micro Influencer Marketing: How Small Creators Drive Results
Influencer marketing works because people trust people more than they trust brands.
Prédictions 2026
Chaque année, depuis maintenant une vingtaine d’année, je partage une synthèse des prévisions que Forrester anticipe pour l’année qui vient.
Consistent brand voice: How to be unmistakable no matter what the c...
One of the most satisfying things you can achieve as a business or personality is instant brand recognition.
What should marketers let go of in 2026?
I asked six HubSpot colleagues who are experts in their respective arena what their hopes and dreams are for 2026.
What Is an Influencer? A Guide to Influencer Marketing
People trust the creators they follow every day. That’s why influencer marketing has become such a big part of how brands grow. The numbers back it up.