What we learned building SalesBot — HubSpot’s AI-powered chatbot se...
When I first joined HubSpot’s Conversational Marketing team, most of our website chat volume was handled by humans.
Term
Marketing
Growth, positioning, and campaign execution frameworks.
Substack's Transformation: Lessons from 15,000 Subscribers
Exploring how niche content is outperforming broader strategies in today's market.
Automated email segmentation: Setting up for better targeting
Automated email segmentation uses dynamic rules and real-time data to group contacts automatically, eliminating manual list updates while boosting campaign.
Five Practices That Make the CMO–CPO Partnership Work
B2B C‑suite leaders face intense pressure to deliver growth amid economic uncertainty and shifting buyer behaviors, yet many still treat product–marketing.
Top 7 use cases for AI personalization in marketing
As a marketer and consumer, few can explain the impact of AI personalization quite like yours truly.
AEO vs. GEO explained: What marketers need to know now
Marketers use AEO and GEO interchangeably, but there is a difference, and that’s what will be defined and explained in this article.
Best AI workflow automation tools for growing businesses
AI workflow automation tools connect apps, data, and departments to execute tasks automatically — reducing manual work and improving efficiency across.
From Crisis to Coopetition: What Leaders Can Learn From Anesthesiol...
Matt Harrison Clough In 1982, millions of Americans tuned in to the ABC news program 20/20 to watch an exposé that shook the medical world to its core.
40 Books. 12 Months. No Bestsellers.
Exploring the shift in reading preferences toward lesser-known literature and what it means for publishers and marketers.
Seven Roles, One Goal: How To Organize For Answer Engine Optimization
Answer engine optimization (AEO) demands broader, more intensive collaboration than SEO, which runs on ad hoc coordination between content marketers, web.