Jumbula, 2019 to 2026

From September 2019 to March 2026 I was a Marketing Specialist at Jumbula. Marketing Specialist, not Senior, which is what this page used to say.

The disclosure that belongs at the top of this page

This domain used to publish a benchmark of online registration software. It compared products in Jumbula’s market, and it ranked Jumbula.

Nowhere on that benchmark did it say that I had spent five years working for one of the ranked products.

That is the failure. Not the ranking itself, which I am not going to defend here, but the omission. A reader comparing registration platforms needed exactly one fact to judge how much weight to give my scoring, and that fact was on this page and not on that one. Putting it only on a disclosure page a reader has to go looking for is not disclosure.

I removed the benchmark in August 2026 rather than try to rehabilitate it. The dated entry is on the corrections page and the standing conflicts are on the disclosure page. It is repeated here, on the employer page, on purpose: the disclosure should be findable from whichever direction you arrive.

What Jumbula is

Taking it from the company’s own site: Jumbula is an online registration and management platform. Program providers (classes, camps, afterschool programmes, sports, community centres) use it to run enrolment, take payments, and manage schedules and reporting.

That is the description a reader needs to make sense of the conflict above. I am not extending it into a product assessment, for the same reason I do not write product assessments of my current employer’s products.

What the job was

Marketing operations for a business-to-business software company selling to organisations that run programmes for children and families: content and search, email, campaign execution, and the reporting on top of it.

Two things about that market shaped how I work now, and I offer them as opinions, not as findings.

The buyer and the user are usually different people. The person choosing registration software is a director or an administrator. The people who feel the software every day are parents at nine at night on a phone trying to sign a child up for a summer camp. Marketing that speaks only to the buyer produces demos that convert and renewals that do not.

Seasonal businesses make every year-over-year chart a trap. In a market with enrolment peaks, a month-over-month comparison is close to meaningless and a same-month-last-year comparison hides whether the market itself moved. I got that wrong before I got it right, and it is the origin of the measurement habits I still argue for.

What I will not publish here

No revenue, pipeline, traffic, or conversion figures from those five years. They were the company’s numbers, not mine, and you could not check any of them if I did publish them.

Related

• What I do at Yakkyo
• Yakkyofy is a product, not my employer
• Disclosure: who pays me and what that biases
• Corrections