The Agent Economy Is Here — And AWS Just Gave It Rocket Fuel
At re:Invent 2025, AWS rewired the social contract between cloud providers and SaaS partners.
Term
Marketing
Growth, positioning, and campaign execution frameworks.
The Truth About Principal Media
Principal media, the practice of reselling media inventory at an undisclosed margin, is controversial.
Leaders at All Levels: 7 Strategies to Give Your Team Real Power
If you’re lucky, your team has talent. What they may lack is the freedom to use it fully.
Massachusetts’s Investigation Of Utility Bills Is A Call For Better...
The Massachusetts Department of Public Utilities sets the example, by prioritizing transparency and user experience best practices to improve billing.
Four Takeaways On The State Of Social Suites
Social suites are now a critical part of the martech ecosystem, ranking as one of the top 3 marketing technologies used by organizations.
From APIs To Qubits: My Superposition Of Tech Coverage
And now for something completely different. I normally write about APIs, integration, and architecture.
GenAI In European B2B Marketing: Why Hesitation Is The Real Risk
European B2B marketers see the promise of generative AI, but strict regulations and technical hurdles often slow progress.
Learn From Outcomes to Promote Growth
Carl Wiens/theispot.
How To Adapt Your Entire Marketing Funnel With AI
Marketing is moving faster than most teams can keep up with. Users expect answers immediately. They jump across channels before they ever land on your website.
My Tips For Crushing Your Analyst Briefings And Wowing The Analyst
Taking vendor briefings is a large part of an industry analyst’s job.