Create A Cross-Functional Q-Day Team Or Suffer A Hard Day’s Night
Quantum security requirements will hit parts of the organization you did and did not expect, from the security team looking to upgrade its PKI to the.
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Marketing
Growth, positioning, and campaign execution frameworks.
Rules In The Agentic Shipyard: Desired Agents Must Twist-Lock
Forward-looking companies aren’t necessarily choosing among AI agent vendor offerings — they’re building their own agentic frameworks in house.
Four Key Roles ‘Elders’ Offer Their Organizations
Carolyn Geason-Beissel/MIT SMR Getty Images Imagine a world where organizations don’t just ask, “How do we attract young talent?” but also, “What do people.
Email marketing reporting: Our top best practices and tool recommen...
Here’s a (maybe) mildly spicy hot take: Email marketing reporting is the backbone of any performance-focused email strategy.
Reviewing Australia’s 2025 GTIM: The Shifts in Public Trust That Ma...
The 2025 results of Forrester’s Government Trust Imperative Metric (GTIM) revealed that Australians are growing more cautious in how much confidence they place.
A Defining Moment For CPQ: Inside The Conga-PROS Merger
The merger of Conga and PROS brings together two of the most influential and proven players in the configure, price, quote (CPQ) solutions market.
Enterprise Architecture Has Never Been Stronger
The Architecture Pendulum Is Stopping Every few years, a familiar argument resurfaces: Is enterprise architecture finally fading away? This question isn’t new.
Machines Are Your Content’s New Audience
The New ABCs of Marketing Help Define The Future of Content Content creation is ground zero for the seismic impact of AI innovation. Thats a big shift.
Introducing the Agentic Customer Platform
The Gap Between Output and Outcomes Over the past two years, I've had hundreds of conversations with business leaders about AI.
Introducing Marketing Operations Management Solutions (MOMS), The A...
The ‘90s are back! Like crop tops, oversized blazers, baggy jeans, Lauryn Hill, and partying like it’s 1999, we’re reviving marketing operations technology.