AI Hallucinations, Errors, and Accuracy: What the Data Shows
AI hallucinations became a headline story when Google’s AI Overviews told people that cats can teleport and suggested eating rocks for health.
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AI
Applied AI tools, copilots, and automation strategies for growth teams.
Machines Are Your Content’s New Audience
The New ABCs of Marketing Help Define The Future of Content Content creation is ground zero for the seismic impact of AI innovation. Thats a big shift.
Introducing the Agentic Customer Platform
The Gap Between Output and Outcomes Over the past two years, I've had hundreds of conversations with business leaders about AI.
Introducing Marketing Operations Management Solutions (MOMS), The A...
The ‘90s are back! Like crop tops, oversized blazers, baggy jeans, Lauryn Hill, and partying like it’s 1999, we’re reviving marketing operations technology.
Validating LLM Output? Prepare to Be ‘Persuasion Bombed’
Stephan Schmitz/theispot.
Customers Hold The Key To Your New AEO Strategy
B2B buyers turn to AI answer engines to inform their purchasing decisions. These answer engines are one of their first stops.
Europe’s 2026 Tech Spend Exceeds €1.5 Trillion Driven By AI, Cloud,...
Despite economic uncertainty, tariff pressures, and geopolitical tensions, Europe’s tech spending will see a robust 6.3% growth in 2026, exceeding €1.
US Technology Spending Will Grow A Record 8.3% In 2026 To Reach $2....
While talk of an AI bubble persists, Forrester forecasts US technology spending to grow 8.3% in 2026 to $2.9 trillion.
B2B Email Marketing: How to use email to drive B2B pipeline growth
If you‘ve ever wondered why B2B email marketing still dominates as a revenue-driving channel in 2025, you’re not alone.
The State Of GenAI And Consumers For 2026
Over the past 3 years, ChatGPT was the catalyst for genAI adoption. It became the face of consumer genAI usage.