What’s Salesforce’s Acquisition of Momentum Means
Salesforce’s planned acquisition of Momentum (a revenue orchestration startup) is less about “another sales AI feature” and more about owning the highest-value.
Term
AI
Applied AI tools, copilots, and automation strategies for growth teams.
How to Leverage Google Natural Language to Boost Your ASO Efforts
Over the past year, Google has significantly accelerated its investment in artificial intelligence and machine learning across its products and platforms.
8 generative engine optimization best practices your strategy needs
Despite what the headlines would have you believe, artificial intelligence (AI) isn’t new.
As Agentic Commerce Emerges, Services Providers Are Rewriting Comme...
The Forrester Wave™: Commerce Services, Q1 2026 reveals how commerce services providers are rewriting long standing commerce strategy playbooks and prompting.
Build The Experience AI Can’t: Announcing Forrester’s 2026 CX Events
As every brand races to deploy the same AI tools, the differentiating factors will be the people using those tools and the experiences they create.
Will AI Eat Your RevTech Stack?
The last two weeks have been a doozy for the software industry as the historic selloff of SaaS shares in early February reignited an ongoing concern in Revenue.
What CIOs Are Doing To Evolve Operating Models And Talent
What CIOs are working on, Part 3 of 4 In previous posts in this series, I covered core modernization and data and AI foundations.
Data Centers, Semiconductors, And Sovereignty: The Upcoming AI Divide
What Is The AI Divide in Data Centers, Semiconductors and Sovereignty? The AI Divide represents a strategic inflection point for global business.
AI Coding Tools for Knowledge Work: What Executives Need to Know
Patrick George/Ikon Images In conversations with executives, I’ve noticed a common pattern: Many are aware of agentic AI coding assistants like Claude Code but.
Zero Click Is Only Half The AI Story
The headline on AI has been focused on traffic. When buyers use AI instead of search, they are 1/10th as likely to click through to your website.